Our Generation is different than yours
I was talking with my friend (one of the worlds best wedding videographers, not exaggerating) Matt Brue of Capture Studios based out of Minneapolis a couple of weeks back and he struck a chord that resonated inside of me. He said “our generation is different, we want to know everything about someone before we are willing to invest in them.” We continued our conversation about a hundred different things but that one comment stuck with me.
People want to know everything about a product before they are willing to invest in it. We are the age of google, type in your name and sometimes you would be surprised what pops up. Onto my example
Think about a raspberry, a big red juicy, ripe raspberry, yum yum. Now what if you had a choice between three different crates of raspberry’s and you can only choose one.
#1- crate is full of good looking raspberry’s no extra info
#2-Crate is full of good looking raspberrys and it says its organic
Now lets stop here, think about what assumptions you have already made about the second choice? Fill in the blank when you toss Organic in there you are going to think something
What if the Third choice was the same good looking raspberry’s but it was organic and locally grown,
if the price is the same which one are you going to choose? #3 maybe?
I know I would pick number three because i have all the info on it, all three could be organic and locally grown but only the third said so.
When I think about this in light of my photography company I want people to not only know the skills of the photographer they are going to work with, but i want them to feel like they know a little bit about them. To feel comfortable calling them on the phone to chat about their shoot/wedding. We are people who happen to be photographers, just like your best friend who could be x,y, or z. So watch this little video and ask yourself, do you feel like you could invest in this person?
