What Happened to CAPFOTO!!!!!
Yesterday I received an email inquiring if I had a date open for wedding photography. Reply: Yes.
Today I received a phone call at 9:43 from a really nice Girl (the one who emailed me) by 9:46 she confirmed to book a her wedding photography with me. Three total minutes of interaction and now I’m shooting her wedding. What has lead to this when a little over two years ago when I started Capital Photography I had to scrap around to find clients?
So the title is not catchy or witty as some of my other titles as of recent but as I sit here on my stool (a cheap $30 stool from target which makes my butt sore) I wonder how in two years I went from scrapping weddings for next to nothing on Craigslist to having to say I’m sorry were all booked out on that date! (Were all means that all 5 photographers are booked on one day!) The girl who booked me this AM sent my mind into a whirl wind. I did ask her one question, how did you find Capfoto?
Her Reply
“I was talking with my friend and asked her if she would use her photographer again, she said no, but that she had a friend whos wedding photo’s were awesome that she had seen on facebook.”
That was the sale, she trusted her friend. That is what a sale takes, trust. Capital Photography’s services are a great value and our quality is next to none, I could talk to someone about those services forever and that wouldn’t convince them to book with me. Trust is the turning point in a sale and when our clients trust us with their wedding photography services great things happen.
We have built a brand that is trustworthy, as I wrote about two weeks ago, the current generation is different than former generations, but one thing remains the same. Why did people order from sear’s back in the 1950’s, because the products had guarantees and were a good value. Basically they could trust Sears. With the technology we have and our many modes of advertising nothing beats a good referral.
Enjoy your week, next time I could be writing about my brand new baby!
Here is one video I made recently, ask yourself after watching it, can I trust this person? Branding takes work so if your a small business owner work on your brand it pays.
